Brand Identity

Eden Insights

Eden Insights needed a brand that reflected both strategic expertise and a sense of timeless sophistication. The goal was to create an identity that felt refined, intentional, and aligned with their positioning.

Service

Branding

Creating the Logo

As a new consulting firm, there was no existing visual direction to support their brand presence. The identity needed to establish credibility while still feeling distinctive.

Before image After image
FlatSparkling

I drew inspiration from Art Nouveau influences of the 1920s, focusing on elegant forms, restrained color use, and a timeless aesthetic that would translate across multiple touchpoints.

The final identity feels polished and intentional, giving the brand a strong visual foundation that communicates both trust and sophistication.

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