Brand Identity & Website Design

Sweet Memories By Elvia

What started as the occasional birthday cake grew into a home-licensed baking business, and needed a brand that felt as warm and personal as the experience itself. The goal was to create a cohesive identity that could translate that feeling across packaging, social media, and customer touchpoints.

Service

Branding, Packaging, Web Design

Redesigning the Logo

The business had a strong emotional foundation, but no structured visual identity to support it. Without consistent branding, it was difficult to create a recognizable presence or elevate the overall experience.

BeforeAfter

I focused on building a brand that felt personal, inviting, and memorable — something that reflected both the personality behind the business and the care put into each product.

With the brand identity established across packaging, apparel, and print, the next step was bringing that same consistency online. The website carries the same illustrated logo, color palette, and warmth customers already recognized — from the homepage through to checkout — so the experience feels like one continuous brand rather than a separate storefront bolted on afterward.

Sweet Memories By Elvia

Redesigning the Logo

I focused on building a brand that felt personal, inviting, and memorable — something that reflected both the personality behind the business and the care put into each product.

chemistry starts with a spark ✦ so does your brand

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Sweet Memories By Elvia

Redesigning the Logo

I focused on building a brand that felt personal, inviting, and memorable — something that reflected both the personality behind the business and the care put into each product.

Wanna put a pin in it?

chemistry starts with a spark ✦ so does your brand